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Category: Rizzoli Universe
Budweiser was introduced in 1876, when Adolphus Busch set out to create America’s first truly national beer brand. They introduced a groundbreaking American-style lager with a bold name: “Budweiser.” The name spoke to the heritage of German immigrants like himself but was easy for all Americans to pronounce, embodying a spirit of inclusivity and appeal. Budweiser was designed to be a beer that could win the hearts of people everywhere, setting a new standard for beer that has been woven into the fabric of American culture.
The calendar will feature beautiful reproductions of vintage through contemporary advertisements, collectibles, and iconic Budweiser images, including the Clydesdales, which have been associated with Budweiser since 1933, when they were used to celebrate the repeal of Prohibition.
